Our Origins
Long before Eternal Blue existed, founder Saraa Orgilmaa was experimenting with wild botanicals and natural remedies as part of her own health journey. That curiosity led her back to her childhood – foraging with her grandfather across the Mongolian landscape. She has carried that connection between place, plants and lived experience into everything Eternal Blue does. In an industry full of bold claims and synthetic shortcuts, the brand stands for the opposite: patience, trust in natural methods, and respect for where it all began.
We believe in
Sharing & Knowledge
Through our work, we hope to rediscover and create knowledge that we believe in, trust, and feel confident sharing and standing behind. We are always looking for ways to connect and exchange ideas with like-minded people.
Experience & Expertise
We believe in working with best-in-class formulators while building our own deep understanding of ingredients and their efficacy. Proudly made in New Zealand, each formulation brings together time-tested botanical knowledge, specialist expertise, contemporary research and independent clinical testing.
Ownership & Empowerment
We see haircare as an opportunity to take greater ownership of your personal wellbeing and health. Our products are designed to support this through considered rituals of self-care that extend beyond the product itself, nurturing a deeper connection to your own wellbeing.
